This commercial was made by a man
Okay, so I was watching the news on Yahoo the other day and I saw this commercial for ClearBlue Easy’s new pregnancy test. I am going to tell you right now, it did NOT want to make me want to buy it. It’s like a car commercial, and then they show the stream of pee hitting the stick. I mean really, who are they trying to market to here? Men don’t get pregnant, so they are probably not going to buy them, so why are they making man oriented ads.
Unless they ARE trying to market to men, on the assumption that women send their husbands to buy pregnancy tests and that rather than going for the cheapest one, they are going to remember the name of the the one with the phrase, "the most sophisticated technology you will ever pee on."
Sheesh. Maybe I’m the only one, but this commercial serioulsy confuses me and grosses me out.
Yep, that’s a little creepy alright. I prefer the TV commercials. Not that I need an ad to tell me which preg test to buy. I just get what’s cheapest at the drug store or use the doc’s office.
Comment by Beth — October 30, 2008 @ 2:41 am
Wow. Definitely not targeting women. What were they thinking?!
Comment by Amber — October 30, 2008 @ 4:13 am
Dude! Where can I get one of those!
Comment by Charming — October 30, 2008 @ 6:51 am
Hi, I stumbled across your blog today. I thought the exact same thing the first time I saw this commercial. I said to my husband, this commercial was made by a man, no woman would buy a pregnancy test marketed like this, lol!
Comment by Belen — November 1, 2008 @ 8:53 pm